Sony Alpha 7 IV full-frame hybrid camera

The Sony Alpha 7 IV full-frame hybrid camera pushes movie imagery forward with impressive capabilities.

• Capture smooth, natural-looking movies at up to 4K 60p1 with full pixel readout and no binning, thanks to the camera’s new image sensor and wide dynamic range.
• The 7K oversampling for 4K movies at up to 30p delivers beautifully expressive and richly detailed images.
• Choose from various recording modes, including 10-bit 4:2:2 recording, offering in-camera recordings with exceptional depth and color sampling for flexible image grading, post-processing, and compositing.
• The camera supports All-Intra recording in addition to Long GOP, encoding every frame independently at bitrates of up to 600Mbps5, resulting in accurate capture of complex motion and streamlined editing workflows.
• Moreover, the XAVC HS6 recording format utilizes HEVC/H.265 encoding for superior image quality and smaller file sizes compared to AVC/H.264 encoding. This advancement allows for more efficient data processing and storage, ensuring top-notch movie quality while conserving space.

The Sony Alpha 7 IV full-frame hybrid camera offers a range of choices for more expressive movies.

• You can achieve stunning visuals with support for S-Cinetone™, Creative Look presets, and S-Log gamma. The S-Cinetone colour matrix delivers beautiful skin tones without the need for post-editing, while the Creative Look presets offer various in-camera visual moods. Alternatively, the S-Log gamma unlocks the camera’s full dynamic range of 15+ stops7 for smoother post-production workflows.
• With the new Breathing Compensation feature, the Sony Alpha 7 IV full-frame hybrid camera minimizes field-of-view shifts that may occur during movie shooting with some E-mount lenses, providing creative possibilities for filmmakers.
• The Focus Map feature allows easy visualization of depth of field in real-time during shooting, making it simple to see which areas are in focus.
• The AF Assist10 function, inherited from the Cinema Line FX6, enables smooth transitions between auto and manual focus, allowing for rack focusing and shifts between different subjects effortlessly.
• Fine-tuned focus features, borrowed from higher-end models, provide true creative freedom with options like rack focus, quick AF target switches, and customizable subject tracking sensitivity.
• For stable handheld movie shooting, the Sony Alpha 7 IV full-frame hybrid camera incorporates high-performance ‘Active Mode’ image stabilization11, utilizing a precise stabilizing unit, gyro sensors, and advanced algorithms to deliver stable 4K movie shooting12 without compromising the camera’s compact size and mobility.
• Additionally, the camera pairs seamlessly with Sony’s E-mount lenses, offering four unique advantages for video shooting. The combination of Sony’s lenses and the Sony Alpha 7 IV full-frame hybrid camera enhances the overall video creation experience, ensuring outstanding results for filmmakers.

The Sony Alpha 7 IV full-frame hybrid camera communication features:

• The Sony Alpha 7 IV full-frame hybrid camera instantly transforms into a high-performance webcam with a simple USB connection. No complex setup is required; just connect the camera to a computer or smartphone via USB1, select “Live Stream (USB Streaming),” and you’re ready to go live at up to 4K resolution.
• The Sony Alpha 7 IV full-frame hybrid camera supports UVC/UAC standards, eliminating the need for dedicated software.
• Live streaming setup is quick and easy, with the USB function selection menu appearing on the Sony Alpha 7 IV full-frame hybrid camera display when connected to a computer via USB.
• With over 60 Sony original E-mount lenses available, the camera offers diverse expressive options for streaming or sharing.
• Additionally, the built-in Soft Skin Effect enhances skin appearance, softening wrinkles and blemishes while highlighting the eyes and mouth, available for still shots, movies, and live streaming.

The Sony Alpha 7 IV full-frame hybrid camera offers easy and reliable operation through various user-friendly features.

• The dedicated Still/Movie/S&Q dial allows seamless mode switching, adjusting menus, button assignments, and settings accordingly.
• The improved menu structure, similar to the α7S III and α1, enhances visibility with a single glance.
• The Sony Alpha 7 IV camera boasts a high-resolution 3.68 million-dot Quad-VGA OLED viewfinder with a wider field of view and high eyepoint.
• The side-opening vari-angle rear monitor offers framing freedom, and touch operations for AF functions add to the intuitive experience.
• Furthermore, the customizable “Rear dial R” grants convenient access to various features, enhancing the overall shooting experience.